Chinese Telecoms Company Launch

To unveil their new office in Dubai, a prominent Chinese telecoms company enlisted Global Event Management to create a celebratory launch event, promoting the UAE office to the media and public, boosting brand awareness and showcasing the wide range of services offered in the UAE.

Held at the prestigious Armani Hotel Dubai, the event catered to 150 guests, including government officials, partners, and media. All event branding featured key visuals, such as a circular medallion symbolizing completion and togetherness in Chinese culture. This concept connected the UAE and China in a perfect circle, designed in Pantone colors that reflected the company’s brand tones.

Event production included LED and stage backdrops, hostesses in costumes aligned with the theme and brand colors, and full interpretation and translation of proceedings. A custom sand podium was also designed in blue and white, further enhancing the brand's visual identity.

Upon arrival at the event, guests were greeted by a curved registration desk with a Middle Eastern-inspired patterned background and costumed hostesses, offering a warm welcome. Guests were given a gold pen to sign their names on a unique signing wall, now proudly displayed in the client’s Middle East office. LED exhibition panels showcasing client information added to the informative and immersive atmosphere of the arrival hall.

For the official “launch” moment, the CEO, key management, and stakeholders each poured blue and green sand onto a custom-designed sand podium. This collaborative act created a stunning sand art piece, symbolizing the unity and connection between the UAE and China.

The production and audiovisual crew, videographer, photographer and the event team worked around the clock in the lead up to the event. With 2 months in the making, this event was brought together with a series of intricate details. A successfully executed event, we consistently display an expertness for pulling off events to an international scale.