KIA Marque & Dealer Launch

Global Event Management won a pitch to launch KIA and 7 new car models at the Qatar Motor Show, along with a new million-dollar KIA dealership.

The proposal included a turn-key brand launch campaign with stage and set design, P.R and press management, creation of branded collateral, guest registration, Royal dignitary protocol and a series of stunning performances throughout the duration of the car show.

The launch event was attended by over 450 international press, local VIPs and members of the Royal family.