It is always a pleasure to work with the Lululemon team, especially on such a fun and motivating event. Lululemon came to us wanting to organize an event for World Mental Health Day, which promoted community, exercise and mental health. They also wanted to connect across multiple markets in the GCC which promoted their Yoga–Train–Run ethic and tied in with their Move+Connect concept for World Mental Health Day.
A selection of fantastic Lululemon Ambassadors were excited to create a inspiring agenda for the event, which allowed attendees to register for 1 or all of their exercise sessions.
The Habtoor Polo Resort was the perfect outside setting to run sessions during the late afternoon and while the sun was setting. Starting at 4pm with a Pilates Flow session, 500 guests eagerly took their places on the mats laid out on the grass.
Markets across the GCC also arranged similar events, and the second session of HIIT was live streamed to these groups, allowing them to train together with our group here in Dubai. Lululemon enthusiasts could also join in at home with this invigorating session which took place with the beautiful sun set behind the guests.
The final session was a motivating run around the Polo fields – which really demonstrated the community feeling this event had created. It was so inspiring to watch these participants run together and motivate each other.
GEM worked closely with the Lululemon team, and organized all the AV and screens across the Habtoor Polo Club, the signage, photo opportunities, staffing, registration, F&B and more. It was such an enjoyable event, with a dedicated team and a lot of sweaty, but very happy, guests. The community feel was wonderful to see, and we are thrilled that it was such a success for Lululemon. Can’t wait to work with the again on future events.