GEM was successfully appointed back in March 2018 to run the biggest event in Juice Plus history for their EMEA region.
The Dubai 2020 incentive scheme was put in place over 5 years ago, in order to encourage their multi-level marketing sales reps to hit targets to attend.
GEM was responsible for all elements of the organization of this weekend from hotel selection, transportation, all on the ground logistics, event planning, production, program creation, costume design, entertainment and much much more!
The Dubai 2020 trip took place March 5th – 8th at the Atlantis hotel, and all guests were treated to a VIP check-in, with a welcome brunch and traditional Dabke performance.
The first evening welcomed all guests to Dubai with a White and Gold Beach BBQ at White beach, with fire performers, Gold Henna artists, Sway pole performers, and the amazing Bruno Favoury, singing and playing guitar.
The next day, saw the guests invited back to the Atlantis hotel ballroom for a 4 hr motivational forum, which included the brilliant Social media guru, Steven Bartlett.
The program was kept jam-packed with guests being whisked away by a convoy of jeeps for a private 3-course dinner in the desert that evening.
The final day’s activities included an exclusive hire of the Lotus yacht for the afternoon with free-flowing drinks and food. Then the ladies were taken back to the Atlantis hotel for private hair and makeup sessions, in time for the evenings' extravaganza at the Asateer tent for their awards night. This again had a full program of entertainment, carefully choreographed with amazing content on the 24m LED screen backdrop, created by our inhouse team.
The whole event was deemed a massive success by everyone who attended and the Juice Plus team agreed it exceeded all expectations.
“ It’s been an outstanding event, so thank you and your team for all their hard work and long hours. They have been terrific!"
Maria Olite – Senior Manager EMEA region Juice Plus.